Kathryn Koegel
Founder - Chief of Insights
Full Body of Work
Advertising Age:
Ad Age Special Report: Social Media Advertising -- 11/18/2013
AdAge: Building Brands Online II -- 50 page special report
From Lenovo, the Greatest PC of All Time that Nobody Knows About -- 7/16/2013
Ad Age Digital Conference NYC Mobile Track Moderator -- 4/18/2012
Ad Age: Is an Ad Still an Ad If No One Views It?: -- 4/9/2012
Ad Age: Smartphone Users: Not So Special Anymore: -- 1/19/2012
Mobile Scan 'N Scram: How Worried Should Retailers Be? -- 1/18/2012
Ad Age Q4 Mobile Report: Mobile Commerce -- 11/28/2011
Ad Age: Couch Commerce & Scan & Scram Shoppers -- 11/28/2011
What Marketers Need to Know About Mobile Metrics -- 8/21/2011
On the Road to Mass Mobile Coupons -- 5/9/2011
Mobile Couponing (25 page report) -- 5/9/2011
Move Over RTBs: the Hot Term of 2011 is the AMP -- 4/4/2011
What People Really Do On Their Phones -- 3/17/2011
What You Need to Know About Mobile Marketing: Benchmarks and Best Practices for the U.S.
35 page special report
-- 3/14/2011
Location Based Services: Marketer's Guide to Mobile -- 2/28/2011
How Do You Slice and Dice Your Target Audience When Buying an Ad? -- 2/28/2011
Ad Age Global: Learning Mobile from Outside the US -- 2/15/2011
Appy New Year? Hardly -- 12/29/2010
Building Brands Online - Interactive Branding: Best Practices in a Direct Response-Driven Media
28 page special report -- 10/11/2010
Ad Age: Mobile Myths Debunked -- 9/13/10
Ad Age: Memo to Steve Jobs - 5/24/2010
New York Times:
The Price of Free -- 11/29/2009
New York Times -- Online Rally May Sidestep Newspapers -- 10/26/2009
USA Today
Wildfire:
Wildfire: Social Strategies for 2014
Mediapost:
Almost as Good as a Sandwich Board
MediaPost: DoubleClick Unveils Methodologies For Evaluating Online Ads Reach
Freewheel:
Freewheel Digital Video Monetization Q2 2013
Freewheel Digital Video Monetization Q1 2013 -- 5/26/2013
Freewheel Digital Video Monetization Full Year 2012 -- 2/15/2013
Placecast:
Trends on Mobile Use This Holiday Season: Harris Poll Alert Shopper V
Infographic: Trends on Mobile use this Holiday Season: Harris Poll Alert Shopper V
Digital Dads: Harris Poll Alert Shopper IV
Placecast Location Based Marketing: Harris Poll Alert Shopper III
Best Practices in Location Based Text Marketing
Placecast How Consumers Realy Feel About Data Privacy
The Alert Shopper II: New Harris Interactive Data on Mobile Marketing Alerts
Internet Retailing:
Mums with Children Drive Interest in Mobile Marketing -- 8/20/10
Mobile Marketer:
Sonic, REI, American Eagle drive traffic in-store via SMS alerts -- 7/28/10
CloudBook Magazine:
Location+The Cloud, is the New Killer App -- 6/10/2010
PubMatic:
PubMatic data trends -- 2/14/2013
Paypal:
PayPal: Multi-Device Shopper Report -- 7/8/2012
CIMM:
CIMM: Best Practices in Cross Media Measurement -- 7/13/2011
Mobile Marketing Association:
Brand Marketer's Guide to the Mobile Web and Apps -- 6/22/2011
CellularNews.com:
American Adults Interested in Opt In Marketing Messages -- 10/19/2009
Entrepreneur.com:
Retail Experts Discuss Strategies to Drive Foot Traffic & Sales Through Mobile Marketing as Moderated by Jayne O'Donnell of USA Today
-- 12/23/2009
Adserving Trends
Reports - DoubleClick:
Media Life Magazine
Web Pro News
Doubleclick Adserving Trends
Cross Media Spending
DoubleClick / Nielsen:
Nielsen 5 Year Ad Spending
Cross Media Study DoubleClick / Nielsen / IMS:
Cross Media Frequency
ClickZ Article
E-commerce - DoubleClick Research & Quotes:
Wall Street Journal / Endeca
WebPro News:
'Click Rates and Conversions up for Black Friday'
Destination CRM" 'Online Consumers Are Becoming More
Sophisticated'
WebSite
Hostings Article
RSI News Article
Spurs Report
InternetAdSales Article
DoubleClick Consumer Email Study
Email Marketing: DoubleClick Consumer Email Studies:
DoubleClick Consumer Email Study
Baidubbs - Article
WebPro News -
'Tips to Get Your Email Opened and Read'
ClickZ - Article
ESOMAR Publications: WAM
Conference:
Touchpoints and Target Demographics
In-Direct Response to Online Ads: View Through Metrics -- DoubleClick:
DoubleClick
View Through Study
Internet Audience Dynamics -- DoubleClick:
Internet Audience Dynamics
ClickZ Article
All
Business Article
Interactive Trends & Consumer Impact DoubleClick Speech:
DoubleClick Webinar
Online and Branding -- Quotes:
iMedia Connection Online Branding Quote
Pop Up Ads -- Wall Street Journal Quote:
Wall
Street Journal Quote
Reconciling Pre-and Post Buy Analysis: Target
Demographics -- DoubleClick:
DoubleClick Target Demo Whitepaper
Internet Retailer:
'DoubleClick Pilots New Methodologies
for Analyzing Online Target Demographics in Post-Campaign Ad
Reports
DoubleClick Rich Media Whitepaper
Touchpoints I: Interactive Impact on the Purchase Process
-- DoubleClick:
Touchpoints PDF
Touchpoints II: ESOMAR presentation -- DoubleClick:
WARC
ESOMAR
Touchpoints III -- DoubleClick:
Year in Online Advertising 2003 DoubleClick/Nielsen
Whitepaper & Speech:
Year in Online Advertising 2003 PDF
iMediaConnection
Speech
Gemstar TV Guide Appointment:
Broadcasting &
Cable
Cynopsis
Phase2Media Brand-Focused Ad Network: Speeches and Press:
All Business Article
Find
articles Article
Internet News
Article
DM News Article
Organizational and Media Development:
Freedom House / USAID /
Romanian Audit Bureau of Circulations
BRAT.ro
Presentation
Ijnet Article:
'Romanian Audit Bureau of Circulation Established'
Eurolobby Article (Romanian)
Freedom
House Press Release
Opinion:
Spy
Magazine
Washington Post
Historic Research:
Early Film Studios
